Driver development is hugely important in motorsport. Teams and engineers work full-time on the design, build and development of the cars; drivers should equally seek to improve.

Tennis players, golf players and athletes train with coaches regularly whether they are professional or amateur; far fewer people who race do the same.

James Wood started coaching by demand; some experienced competitors who respected his driving wanted to improve their own and asked for advice. Others quickly followed.

Benefits:

• optimise a driver's ability so improve performance and results
• help a driver adapt to a particular car or type of car
• reduce wear on cars
• increase enjoyment

Driver development is proven to be the most cost-effective method of improving performance; for many people it saves by reducing their lap time without the cost of car development. It should increase a driver's enjoyment too.

Clients range from experienced professionals to novice racers as well as those merely wishing to experience performance driving or make their road driving safer.

Format is usually one-to-one although group sessions can be arranged.

Rates vary depending on the intensity and duration i.e. whether a single session or a part of a programme.