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Driver development is hugely important in motorsport. Teams and engineers work full-time on the design, build and development of the cars; drivers should equally seek to improve.
Professional tennis players, golf players and athletes train with coaches regularly as do many amateurs; far fewer people who race do the same.
James started coaching by demand; this came from some experienced competitors who respected his driving and wanted to improve their own. Others quickly followed.
Benefits: optimise the drivers' ability, improve performance & results and reduce wear on cars. It is proven to be the most cost-effective method of improving performance, increasing enjoyment too.
Clients range from experienced racers to novices as well as those merely wishing to experience performance driving.
Format is usually one-to-one although some group sessions can be arranged.
Rates vary depending on the intensity and duration i.e. whether a single session or part of a programme. |
